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Branding Your Nonprofit Through Your Website

Alder Consulting has published a nice article on Branding Your Nonprofit Through Your Website. They explore the roles of statements, functionality, priorities, and design in influencing the brand impression made by your site. While I continue to believe that we communicate more of our brand through the interactions we have with stakeholders (for example through email), I find this to be sensible, valuable, and hype free advice. Posted: 5/26/05; 11:38:53 AM #

What's Your Content Gathering and Filtering Workflow?

Some of the nonprofit consultants whom I most respect have taken an interest in my recent exploration of the workflow for publishing Nonprofit Online News. The commentary that interests me the most is that which takes the matter of workflow seriously and therefore tries to map out the relationship between the tools used. So, take a look at Beth Kanter's content filtering diagram, as an example. Lists of software promote feature comparison conversations, but workflow diagrams promote systems thinking. Posted: 5/26/05; 11:31:43 AM #

Many-to-Many: Fear, Greed and Social Software

I remember the exhortations to nonprofits during the dotcom boom: Anxieties about raising money and being left behind their peers were played to by consultants, vendors, and advocates desperate to create a swell of adoption of new tools. I found this deeply counterproductive and unfortunately, it's still going on. Ross Mayfield explores the role of fear and greed in corporate adoption of social software tools. I am convinced that much nonprofit adoption is equally base. Posted: 5/26/05; 11:19:34 AM #