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Open Rates Don't Matter
	In my ongoing quest for better metrics, I enjoy reading what folks in the commercial world are figuring out. In Open Rates Don't Matter, Loren McDonald looks at the importance of the email message and landing pages. Posted: 4/30/05; 6:44:29 PM #

CIVICUS Civil Society Toolkits

I've been following the work of CIVICUS for several years, but I was recently moved to pay more attention by how much I enjoyed executive director Kumi Naidoo's opening address at the recent SANGONeT Conference. I recommend that you explore their Civil Society Toolkits: Thirteen guides in English, Spanish, French, and Russian (in both Word and PDF format) on topics ranging from NGO financial planning, to media relations, and and effective writing. Posted: 4/30/05; 6:41:13 PM #

Unlocking the Power of Proxy
	I previously pointed readers to the As You Sow Foundation's current work on mobilizing the shareholder power of foundations. For background, I recommend you read their guide to Unlocking the Power of Proxy (64 page PDF). Posted: 4/30/05; 6:37:13 PM #