| I just taught an online workshop yesterday on the subject of online donor cultivation, as part of our Frictionless Fundraising series. I believe that two of the great opportunities of online fundraising are the ability to cheaply cultivate relationships with many donors and the ability to track that cultivation numerically. I address the latter issue in my latest article entitled Online Donor Cultivation: The Quest for Metrics.
Posted: 4/14/05; 5:27:01 PM # |
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