[Printer Friendly Version]

Current News

A Theory of Fun for Game Design

Raph Koster's A Theory of Fun for Game Design is an important book. On one level, it's a manifesto for social responsibility and artistry in game design. On another level, it's an insightful exploration of human motivation and learning with extensive application to the worlds of grassroots education and activism. One example: Games will turn people off if they are too difficult, as well as if they are too easy. There is a sweet spot where people are in a zone of greatest learning and effectiveness. I think the same holds true for social change work. Posted: 1/20/05; 4:25:35 PM #

Email Marketing Articles From Email Labs
	Online services vendor Email Labs has collected some of their articles in Email Marketing Best Practices (43 page PDF). It includes some nice advice for reducing bounces and improving subject lines, but I would say it's more of a collection of tips than a framework of best practices. Posted: 1/20/05; 4:07:49 PM #