In Beyond Elections, Paul Rockwell reviews the work of Martin Luther King Jr. from a strategic perspective, in particular his use of a range of non-cooperation tactics and his great sense of timing.
An Email Labs report published by Marketing Sherpa shows that the average time a piece of email stays open on reader's screen is 15 - 20 seconds. (Note: I don't normally link to this site since it hides content behind a paid barrier after a few days.) Assuming no graphics grab your readers' attentions, that's time to read about 50 words. The key recommendation: Test single focus email messages for their effectiveness.
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