[Printer Friendly Version]

Current News

When IT Lifts Productivity
	Writing in McKinsey Quarterly, Stephen J. Dorgan and John J. Dowdy echo a familiar theme. They argue that investments in IT can raise productivity when they are preceded by improvements in management practices. This is one reason why wise technologist are being dragged into the practice of management consulting. But they shouldn't have to do that. Posted: 8/18/04; 5:46:41 PM #

Small Businesses and Blogging
	In Small Businesses and Blogging, customer evangelists Ben McConnell and Jackie Huba give seven reasons for starting a weblog and five good tips. Posted: 8/18/04; 5:46:10 PM #

10 Reasons You Should Start a Weblog Right Now

Marnie Webb of CompuMentor has her own 10 Reasons You Should Start a Weblog Right Now. She has covered all the good ones: (1) Updating is easy. (2) Links are valuable to your readers. (3) You can become a trusted information source. (4) A Weblog gives readers a reason to visit your Web site regularly. (5) Weblogs provide a more personal communication vehicle. (6) Google loves weblogs. (7) Reverse chronological order is wonderful. (8) It's easy to be topical. (9) You can use a variety of media. (10) The sum is more than the parts. Posted: 8/18/04; 5:45:58 PM #

It Takes Two to Tango
	There are great ideas coming out of Toronto. Tonya Surman of the Commons Group presents a clear, simple vision for the value of organizational collaboration in It Takes Two to Tango (for some reason, a 1 page PDF). She explores the synergies available in the areas of funding, advocacy, and operations. Posted: 8/18/04; 5:45:41 PM #

Create-Your-Own-Brochure Program
	Huntington College's Create-Your-Own-Brochure Program is a fantastic example of well conceived personalization and direct marketing. The content of this college's marketing brochures are customized to the prospective student's interests. Posted: 8/18/04; 5:45:24 PM #