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Creating a Common Communications Culture
	Several sources this week pointed me to Creating a Common Communications Culture, by two leaders at the U.S. Institute for Peace. It was delivered to the Conference on Crisis Management and Information Technology last Fall. The bottom up, interoperable principles espoused here are critically important. Posted: 3/14/04; 12:21:10 PM #

e-file for Charities and Non-Profits
	The U.S. Internal Revenue Service has launched online filing of nonprofit tax forms. After years of effort by NASCO and others, they have achieved substantial compatibility with the wide range of state reporting requirements. Posted: 3/14/04; 12:19:30 PM #

Pategonia and Word of Mouth Campaigns

Marketing Sherpa has some advice from Patagonia on seven steps towards building a word of mouth campaign. The advice is pretty smart: Learn where your word of mouth comes from. Develop cross-channel customer visibility. Encourage cross-channel interaction. Develop ROI models that reflect channel interactions. Refocus communications from the transaction to the relationship. Avoid basic site problems through usability studies. Avoid explicit solicitations and over saturation. Posted: 3/14/04; 12:19:03 PM #