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CAFOD report: dire working conditions in computer production

The Catholic Agency for Overseas Development has released a report showing dire working conditions in computer production. I will be very interested in learning the response of values based organizations and intermediaries to this report. Will it change the nonprofit sector's purchasing decisions if some of their suppliers are exploiting sweat shops? I'm particularly interested in the response of technology consultants and advisors. Posted: 1/29/04; 1:25:03 PM #

Creative Commons License 2.0 Draft
	The draft of version 2.0 of the Creative Commons License has been released for public review. If you are in any way in the business of content (which many nonprofits are), I encourage you to take a look at this. They have added some great provisions, such as link back requirements. Posted: 1/29/04; 1:24:49 PM #

Crafting Messages That Stick

In Crafting Messages That Stick (10 page PDF), Chip Heath looks at what nonprofits can learn from urban legends in their message development. Urban legends are among the most viral of all messages. They tend to be: (1) Simple, making use of analogies. (2) Unexpected, producing a short-circuit between two mental frames. (3) Concrete, using specific language and details. (4) Credentialed, relying on authorities or testable ideas. (5) Emotional, tapping negative or positive feelings. (6) Stories, with real people. Posted: 1/29/04; 1:24:32 PM #