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The Metaphysics of Web Advertising, Part One

In The Metaphysics of Web Advertising, Part One, David Schultz says there are four good results of donation systems to support content: (1) they force better quality content; (2) they make editors responsible for their actions in ways that ads do not; (3) they transform the nature of visitor in ways ads cannot; and (4) they entail certain rights, obligations and responsibilities between the parties which ads do not. Posted: 6/10/01; 10:11:24 PM #

Email Manifesto
	Evidently there continue to be discussions following in the wake of the Email Manifesto. Here is a piece by Debbie Weil on email marketing in which she describes a discussion of the Manifesto on the Ad/Marketing list, summarized by Bob Woods. Posted: 6/10/01; 11:36:24 AM #

email is three to twenty times as effective
	According to the Email Marketing Report, email is three to twenty times as effective in getting people to take action ("click through") as a banner ad. Posted: 6/10/01; 11:33:39 AM #